Hi there, credit union friends,
For years, many of you have known me as Snigglezoo’s Marketing Manatee. But I recently traded my flippers for … well … slightly different flippers. 🙃
My new title is Partner Prosperity Porpoise, reflecting my growing focus on helping our credit unions succeed. And with a new title comes a new name for this newsletter.
So welcome to the inaugural edition of the Partner Prosperity Post!
I thought we’d kick things off with a look at what’s new at Snigglezoo. This summer, our team has been busy behind the scenes enhancing both our family-facing programming and partner resources. Here’s how those updates can help empower parents, engage kids and make your own job a little easier.
An Age and Stage Upgrade
First up: a refreshed parent experience within The Money Mammals powered by The Art of Allowance site.
Our enhanced parent portal gives families clearer age-and-stage guidance as kids progress from first allowances and savings goals to spending decisions, debit cards and greater financial independence.
Each stage—from toddlers to teens—includes:
- Suggestions for getting started today
- Weekly money-smart rituals
- Signs that it may be time to advance
- Essential resources for parents
- Engaging materials for kids
Parents can also read a digital copy of The Art of Allowance, stream the corresponding podcast, explore our full content library and find answers to frequently asked questions.
Because the money-smart journey doesn’t begin when a teen opens an account—it starts much earlier. And families need support as their kids grow.
Credit unions that provide that guidance can become more than financial institutions; they can become trusted partners throughout the family financial wellness journey.
The Art of Adolescent$
As kids grow, their money decisions grow with them.
That’s where our enhanced Adolescent$ digital experience comes in. While the parent portal helps families establish routines and navigate money by age and stage, Adolescent$ gives tweens and teens a place to practice three money power habits: meansliving, portionsaving and longinvesting.
New interactive tools put those habits into action:
- Money Pressure Lab — A quick check before any of your money moves
- Making Your Money Pay — A slider demonstrating how investing can help you treat your future self right
- Pitch Pressure Lab — A challenge that helps you recognize marketing tricks and become a smarter shopper
Plus fan favorites—including our “Good Money Habits” video series and social media shareable cards—are there too.
Together, these resources give tweens and teens a practical place to practice making real-world money decisions before the stakes get higher.
Welcome to the Jungle
Of course, we couldn’t let the adults and teens have all the fun. 😉
Your young members are in for a vine-swingin’ good time when they play our Jungle Adventure Game!
Joe the Monkey is on a “wild” mission. He needs help to swing through the forest, navigate a river filled with dangerous creatures and dodge obstacles on a mountain trail.
Do your young members think they have what it takes to guide Joe toward the finish? Then encourage them to swing over to the games section of your Kids Club site to put their skills to the test!
Getting Social—More Easily
We’ve also been working on something specifically for you.
Our marketing support drive’s social media library is reorganized to make evergreen content much easier to find and use.
Instead of combing through collateral, you can now browse social assets by quarter, month and theme. Each collection includes suggested post copy along with corresponding graphics sized for Facebook, Instagram and Twitter.
Need something frightfully fun for Halloween, for example? Here’s how quickly you can find it:
Our goal is simple: less time hunting for content and more time connecting with families.
Partner Prosperity Preview
Well, credit union friends, these are some of the updates already live. But we’re not finished!
If you’re a current partner, our team would be happy to walk you through these new features and preview what else we have in store. Just hit “reply” to let me know which update you’re most interested in exploring.
And if your credit union hasn’t joined The Money Mammals menagerie yet, you’re welcome to reply too! We’d love to show you how The Money Mammals powered by The Art of Allowance can help your institution engage kids and empower parents at every age and stage.
Thanks for joining me for the first Partner Prosperity Post. Until next time, here’s to helping every partner—and every family—prosper!
Erin Prim
Partner Prosperity Porpoise
