“The Money Mammals fills a gaping void in children’s educational videos by teaching the value of money. In today’s society where debt is an epidemic, the Money Mammal message to children to “share, save, and spend smart too,” may just be a catalyst for change.”

— Amy N., Colorado

The Complete
Money Empowerment Kit

This indispensable kit is loaded with award-winning Money Mammals content!

The Complete Money Empowerment Kit includes The Art of Allowance book for you, and the entertaining, educational Money Mammals DVD and picture book trilogy for your kids. Click here to read more about the Kit

A Great Place
to Start

“This book changed the dynamic with our fourteen-year-old around money.”
— Susan, Money Mammals parent

Are you worried that you’re spoiling your child? Overwhelmed by how much stuff your child is accumulating? Wondering if and when an allowance might help? The Art of Allowance might be what you need. Click here to read more about The Art of Allowance.

GET A SAMPLE

Why It Works:

The Fun Factor

“The family LOVES The Money Mammals video. The little ones dance to the music. Teagan’s really into the story. I can’t wait to make up his bank. I’m definitely spreading the word!” — Melissa D., Parent

The Money Mammals help kids become money-smart with the most engaging materials available on the market today.

We know you worry

about your kids and money…

Should I setup an allowance? Should it be tied to chores?

Will my kids appreciate what they have?

How do I teach my kids to be responsible with money?

My child is thirteen and we haven’t even started the money-smart lessons. Is it too late?

The Art of Allowance Can Help

The Art of Allowance is a short, practical guide that will help you learn how to use an allowance to teach your kids to be money-smart and become money-empowered at any age.

Find out more here.

Enter your email address to download a sample of The Art of Allowance.

You’re Smart to Pay Attention!

Your kids are exposed to money messages
that emphasize spending before they’re even two years old.

We make money smarts fun for them so that they’ll learn that there’s more to money than spending. Your kids can learn about sharing (charitable giving) and saving and smart spending.

Healthy money habits for you and your kids.

“I love The Art of Allowance because it took the complication out of the allowance concept…we have noticed a positive shift… in our household since incorporating the allowance… it opens up money discussions… and gives kids hand on experience with managing money and making decisions.”

— Breanna Reish, CFP® (Certified Financial Planner)

We can help you get started with a child of any age.

Looking to Get Started Today?

Download our Allowance Kickstarter worksheet and you’ll be on your way!

Money-Smart Kids =

Smart Business

“We did a lot of research on youth programs and the Money Mammals was the most comprehensive program out there. In the first year since launching the program we have increased youth membership accounts by 21 percent and brought in $1,005,701 in new deposits.”

— Melia Keller, Vice President, Marketing, F&A Credit Union

Our youth marketing and education program offers this money-smart education in a way that is fun for kids, and easy for parents to implement. With our simple and comprehensive turnkey outreach program you can reach more families, make a positive impact, and grow your business or organization.

Our Partners

When you partner with us, we give you everything you need to succeed.

Engage Online

Your company’s very own co-branded mobile apps and website. Try a demo!

Customized

Done-for-you quarterly newsletter, marketing materials and fun giveaways. See our catalog.

Education-ready

Download our Teaching and Reading Guides to pair with our award-winning video and books and make an impact in your local schools.

Entertain and Connect

Professionally-produced live shows that will thrill your community!

Detail-oriented

We’ll help you get down to the nitty-gritty, with info that you can use to grow your business. Get our white papers!

Onboarding and support

We provide everything you need to market and promote the program — right out of the box. Let’s connect to get started!

Our goal is to create a thriving partnership that gives you an easy solution to create lasting change and real results.

KEEP UP WITH THE LATEST

Be a part of our community with more stories and ideas to help you raise money-smart kids

The Raising Money-Smart
Kids Blog

What the Allowance Survey from AICPA Gets Totally Wrong (And Very Much Right)

Posted: October 23, 2019

A survey by the AICPA (The American Institute of CPAs), “CHILDREN’S ALLOWANCE PAY IS UP – AMOUNT SAVED ALARMINGLY LOW,” has received a fair amount of press since it came …

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The Art of Allowance
Podcast

AOA Small Change 002: What Does the Term “Money-Empowered” Mean to You?

Posted: November 8, 2019

In this second installment of our shorter-format episodes — which we call “Small Change” — I explore the term “money-empowered.” This concept is a stated goal of The Art of …

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All the fun…

Right at Your Fingertips!

We’ve made plenty of great resources available for you… for FREE!

Savings visualizer for your youngster, Breakthrough Allowance Google Sheet for your tween or teen, and more!

Let's Connect!

Let’s discuss your goals and see if the Money Mammals program
is the best option to help you reach them.

If you’d like to know more about our Chief Mammal, John Lanza, click here.

Testimonials

Our Partners Say it Best.

Lyndsey DelatteMarketing Associate, Louisiana Federal Credit Union

“Money Mammals offers an AMAZING program for a great price! They offer a wide variety of tools to use for your youth members. Every month, our credit union uses their birthday postcards to mail to our youngest members on their special day. In addition, they have a parent packet you can mail to parents that open accounts for youth under the age of two. The Money Mammals teaching guide makes it super easy when you want to incorporate financial education into local schools. These are just a few ideas of what you can do with their program. I absolutely love the Money Mammals youth program!”

Courtney FulmerVP of Marketing & Member Services, SECNY Federal Credit Union

“The Money Mammals program has really helped us engage with parents, teachers and students. It’s not just about teaching kids to save, but to find value in how and where they use money. Plus, they make it easy for us to run by providing updated content, electronic components and branded materials to help better prepare our young members for the future!”