The Money Mammals world just got even wider!

We’re thrilled to launch The Art of Allowance Project to introduce not only kids but also tweens, teens and parents to money smarts. This robust offering includes all the features you love about The Money Mammals along with more tailored content designed for specific audiences. Our new ADOLESCENT$ program now provides material for tweens and teens. And parents will have all the resources they need to help raise financially literate kids. Now more than ever, it’s important to build a connection with the whole family.

OUR PARTNERS GET THE FIVE-BANANA TREATMENT!

Co-branded online experience

Your own version of The Art of Allowance Project site specifically tailored to your customers. Try a demo here.

Custom-built materials

Get a custom quarterly Money Mammals newsletter for the younger set and the marketing materials from our catalog to help you make an impact. (All à la carte and all featuring your brand!)

Much, much more

We have educational materials, live shows, posts, podcasts and a whitepaper you don’t want to miss.

Ongoing support

We are always here to offer support, all the way from onboarding to deployment and beyond.

Our goal is to create a thriving partnership that gives you an easy solution to create lasting change and real results.

Some of Our Wonderful Partners

Testimonials

Our Partners Say it Best.

Lyndsey DelatteMarketing Associate, Louisiana Federal Credit Union

“Money Mammals offers an AMAZING program for a great price! They offer a wide variety of tools to use for your youth members. Every month, our credit union uses their birthday postcards to mail to our youngest members on their special day. In addition, they have a parent packet you can mail to parents that open accounts for youth under the age of two. The Money Mammals teaching guide makes it super easy when you want to incorporate financial education into local schools. These are just a few ideas of what you can do with their program. I absolutely love the Money Mammals youth program!”

Courtney FulmerVP of Marketing & Member Services, SECNY Federal Credit Union

“The Money Mammals program has really helped us engage with parents, teachers and students. It’s not just about teaching kids to save, but to find value in how and where they use money. Plus, they make it easy for us to run by providing updated content, electronic components and branded materials to help better prepare our young members for the future!”

Money-Smart Kids =

Smart Business

saving is fun logo“We did a lot of research on youth programs and the Money Mammals was the most comprehensive program out there. In the first year since launching the program we have increased youth membership accounts by 21 percent and brought in $1,005,701 in new deposits.”

— Melia Keller, Vice President, Marketing, F&A Credit Union

Our youth marketing and education program offers this money-smart education in a way that is fun for kids, and easy for parents to implement. With our simple and comprehensive turnkey outreach program you can reach more families, make a positive impact, and grow your business or organization.

Let's Connect!

Let’s discuss your goals and see if the Money Mammals program
is the best option to help you reach them.

If you’d like to know more about our Chief Mammal, John Lanza, click here.


    KEEP UP WITH THE LATEST

    Helping Credit Unions Help Families Get Money-Smart

    AOA 045: Consistency Is Essential When Raising Money-Smart Kids – With Guest Courtney Moran

    Discover The Art of Allowance Project – Live Now!

    Woman with son handling money

    Helping Parents (Moms in Particular) Raise Money-Smart Kids Is Good Business

    View all posts →

    In the News — Credit Unions

    Spreading the Member-Focused Money-Smart Message

    Cornerstone Foundation Collaborates with The Art of Allowance Project

    White Paper – Capturing Young Members: 10 Things You Should Be Doing Right Now

    The Remarkable Credit Union – How to Make Financial Education Relevant and Useful

    More press →


    “The Money Mammals fills a gaping void in children’s educational videos by teaching the value of money. In today’s society where debt is an epidemic, the Money Mammal message to children to “share, save, and spend smart too,” may just be a catalyst for change.”

    — Amy N., Colorado

    The Complete
    Money Empowerment Kit

    This indispensable kit is loaded with award-winning Money Mammals content!

    The Complete Money Empowerment Kit includes The Art of Allowance book for you, and the entertaining, educational Money Mammals DVD and picture book trilogy for your kids. Click here to read more about the Kit

    A Great Place
    to Start

    “This book changed the dynamic with our fourteen-year-old around money.” 
    — Susan, Money Mammals parent

    Are you worried that you’re spoiling your child? Overwhelmed by how much stuff your child is accumulating? Wondering if and when an allowance might help? The Art of Allowance might be what you need. Click here to read more about The Art of Allowance.

    Why It Works:

    The Fun Factor



    “The family LOVES The Money Mammals video. The little ones dance to the music. Teagan’s really into the story. I can’t wait to make up his bank. I’m definitely spreading the word!” — Melissa D., Parent

    The Money Mammals help kids become money-smart with the most engaging materials available on the market today.

    “The teaching kits have been such a wonderful help with our Financial Literacy Workshops for our Kindergarteners through 2nd graders.”

    — Jessica Vasquez, Dade County Federal Credit Union

    We know you worry

    about your kids and money…

    Should I setup an allowance? Should it be tied to chores?

    Will my kids appreciate what they have?

    How do I teach my kids to be responsible with money?

    My child is thirteen and we haven’t even started the money-smart lessons. Is it too late?

    The Art of Allowance Can Help

    The Art of Allowance is a short, practical guide that will help you learn how to use an allowance to teach your kids to be money-smart and become money-empowered at any age.

    Find out more here.

    Enter your email address to download a sample of The Art of Allowance.

      You’re Smart to Pay Attention!

      Your kids are exposed to money messages
      that emphasize spending before they’re even two years old.

      We make money smarts fun for them so that they’ll learn that there’s more to money than spending. Your kids can learn about sharing (charitable giving) and saving and smart spending.

      Healthy money habits for you and your kids.

       

      “I love The Art of Allowance because it took the complication out of the allowance concept…we have noticed a positive shift… in our household since incorporating the allowance… it opens up money discussions… and gives kids hand on experience with managing money and making decisions.”

      — Breanna Reish, CFP® (Certified Financial Planner)

       

      We can help you get started with a child of any age.

      Looking to Get Started Today?

      Download our Allowance Kickstarter worksheet and you’ll be on your way!

        KEEP UP WITH THE LATEST

        Be a part of our community with more stories and ideas to help you raise money-smart kids

        The Raising Money-Smart
        Kids Blog

        Setting SMART Goals with Your Kids

        How Can We Arm Our Kids for Battle in the Marketing Arena?

        A gold watch sitting on a pile of money

        In “The Age of Self-Sufficiency,” Having Money Smarts Is a Survival Skill

        View all posts →

        The Art of Allowance
        Podcast

        AOA 047: The Key to Investing: Be Boring – With Guest Chris Browning

        AOA 046: Empowering Kids Financially by “Saving to Invest” – With Guest Gayle Reaume

        AOA 045: Consistency Is Essential When Raising Money-Smart Kids – With Guest Courtney Moran

        View all episodes →

        In the News — Parents

        Spreading the Money-Smart Message

        Pasito – Best Podcast for Parents

        Web Marketing Association – 2019 Webaward for Outstanding Achievement in Web Development

        MiLOWE – An Interview With John Lanza, Financial Literacy Expert

        More press →

        All the fun…

        Right at Your Fingertips!

        We’ve made plenty of great resources available for you… for FREE!

        Savings visualizer for your youngster, Breakthrough Allowance Google Sheet for your tween or teen, and more!

          The Money Mammals like to have the last word…

          Just try keeping this song out of your head.

          money mammals video