The Money Mammals fills a gaping void in children’s educational videos by teaching the value of money. In today’s society where debt is an epidemic, the Money Mammal message to children to “share, save, and spend smart too,” may just be a catalyst for change.”

— Amy N., Colorado

The Complete
Money Empowerment Kit

This indispensable kit is loaded with award-winning Money Mammals content!

The Complete Money Empowerment Kit includes The Art of Allowance book for you, and the entertaining, educational Money Mammals DVD and picture book trilogy for your kids. Click here to read more about the Kit

A Great Place
to Start

“This book changed the dynamic with our fourteen-year-old around money.” 
— Susan, Money Mammals parent

Are you worried that you’re spoiling your child? Overwhelmed by how much stuff your child is accumulating? Wondering if and when an allowance might help? The Art of Allowance might be what you need. Click here to read more about The Art of Allowance.


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The Raising Money-Smart
Kids Blog

hand holding a compass

Allowance Guidelines vs. Rules with Thoughts from Barbara Coloroso’s Book About Raising Children, kids are worth it

“Kids who are consistently bribed and rewarded will spend a lot of energy trying to figure out what they can do to please (or upset) their parents, and they will …


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The Art of Allowance

AOA 026: Facing Your Fears, Working to Earn and Having Money Conversations with Your Kids – With Guest Ruth Soukup

“It is so hard for parents to let their kids fail, to let their kids screw up. […] It really is one of the most important things that you can …


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The Money Mammals like to have the last word...

Just try keeping this song out of your head.