“Credit unions, Lanza argues, can build lifelong bonds with new members by focusing on them from a young age, and by providing parents with the tools to help their children be money smart.”
– Cameron Madill
Chief Mammal John Lanza and The Money Mammals program were recently featured in a Credit Union Times piece by credit union advocate and PixelSpoke CEO Cameron Madill.
In the article, which can be accessed here, Madill discusses several takeaways from “innovative financial wellness initiatives” like The Money Mammals:
- Don’t address financial wellness in a vacuum.
- Lead with financial wellness, follow with financial products.
- Reevaluate your target market, and start young!