Shoutout LA — Meet John Lanza | Chief Mammal & Creator

“Parents are key to ensuring that we raise the next generation to be financially literate. Schools can play a part, but parents are the linchpins. Money lessons are abstract until kids get the chance to practice what they’ve learned. Practice typically begins when their parents start an allowance program.”

— John Lanza

Chief Mammal John Lanza discusses raising the next generation to be financially literate in a recent conversation with Shoutout LA.

Lanza’s feature focuses on the following topics:

  • The key point about the youth money-smart movement that outsiders haven’t considered
  • The inspiration for The Money Mammals program
  • A guided tour of LA
  • A personal (albeit cliché) dedication
  • How to get social with Lanza and The Money Mammals