White Paper – Capturing Young Members: 10 Things You Should Be Doing Right Now

“The recruitment and retention of members under the age of 25 should be a strategic pillar for your credit union.”

John Lanza and Shari Storm

Chief Mammal John Lanza’s newest white paper, published in conjunction with credit union guru Shari Storm, will help you understand why connecting with young members in 2021 and beyond might make good sense for your organization.

Lanza and Storm pose the following points in the paper:

  • The reason young members are critical to the success of any financial institution
  • The difficulty of capturing the business of young consumers
  • Ten actions your credit union can take to ensure it is actively recruiting and retaining the young people needed to make it vibrant and successful